Should I Get a Trademark or LLC First?

When you’re launching a new business venture, you might be considering both forming a Limited Liability Company (LLC) and securing a trademark for your brand. Both are important steps in protecting your business, but which should you prioritize?

This article delves into the considerations to help you decide whether to get a trademark or form an LLC first.

Understanding Trademarks and LLCs

Before delving into which to prioritize, let’s briefly clarify what each entails:

  1. Trademark: A trademark is a symbol, word, phrase, logo, or combination thereof that identifies and distinguishes the source of goods or services of one entity from another. A registered trademark provides exclusive rights to the mark, preventing others from using a confusingly similar mark.
  2. LLC (Limited Liability Company): An LLC is a business structure that provides the limited liability features of a corporation and the tax efficiencies and operational flexibility of a partnership.

Considerations for Prioritizing a Trademark:

  1. Brand Protection: If you have a unique name, logo, or slogan that you believe could be copied or misused by competitors, securing a trademark early can offer protection.
  2. National Reach: Trademarks registered with the United States Patent and Trademark Office (USPTO) provide nationwide protection, which is especially useful if you plan to expand your business across states.
  3. Avoiding Rebranding Costs: It’s devastating to build brand equity only to discover someone else has the rights to your business name or logo. Registering your trademark can prevent such scenarios and the costs associated with rebranding.

Considerations for Prioritizing an LLC:

  1. Personal Asset Protection: The primary benefit of an LLC is that it protects your personal assets from business liabilities and debts. If you’re about to engage in any business transactions or sign contracts, having an LLC can shield your personal assets from potential legal claims.
  2. Taxation: Depending on your state and income, an LLC can offer tax benefits or more favorable tax treatments.
  3. Professional Image: Forming an LLC can add legitimacy to your business, reassuring clients and potential partners of your commitment.
  4. State-specific Rights: An LLC gives you legal recognition in your state, which can be vital for business operations, like opening a bank account.

So, Which Comes First?

The decision largely depends on the nature of your business and where you see the most immediate risk or need:

  1. Nature of Business: If you’re in a high-risk industry where the possibility of getting sued is significant, prioritizing an LLC might be wiser. On the other hand, if your business’s value is heavily tied to its brand or intellectual property, securing a trademark might be more pressing.
  2. Budget: Registering a trademark can be more expensive than forming an LLC, especially when considering the potential legal fees. Assess your current financial state and decide which you can afford first, while also weighing the benefits of each.
  3. Future Expansion Plans: If you’re only operating locally and don’t foresee immediate national expansion, you might opt for forming an LLC first and then consider a trademark as you grow. However, if you’re launching a digital product or e-commerce store with a national or global audience, securing a trademark might be more pressing.


Both forming an LLC and securing a trademark offer essential protections for entrepreneurs. The best approach is often to eventually pursue both, but the sequence will depend on your business’s nature, immediate risks, and growth strategy.

If uncertain, consider consulting both a legal expert in business structures and one in intellectual property to get a comprehensive view of your situation.

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FAQs: Trademark vs. LLC – Which Comes First?

  1. What is a trademark?
    • A trademark is a symbol, word, phrase, or logo that identifies and distinguishes the source of goods or services of one entity from another.
  2. What is an LLC?
    • An LLC, or Limited Liability Company, is a business structure that combines the operational flexibility of a partnership with the liability protection of a corporation.
  3. How does a trademark protect my business?
    • A registered trademark provides exclusive rights to the mark, preventing others from using a confusingly similar mark.
  4. How does an LLC protect me as an owner?
    • An LLC shields personal assets from business debts and liabilities, providing a separation between business and personal finances.
  5. Is getting a trademark mandatory for my business?
    • No, but it’s recommended if you want legal protection against others using a similar mark.
  6. Is forming an LLC mandatory for business?
    • No, but it offers protection and potential tax benefits that sole proprietorships or partnerships might not.
  7. How long does it take to get a trademark approved?
    • Typically, the process can take 8-10 months, but it can be longer if there are any complications or oppositions.
  8. How long does it take to set up an LLC?
    • This varies by state but typically can be done in a few days to a few weeks.
  9. How much does a trademark registration cost?
    • Costs vary but usually include an application fee and potential legal fees if you hire an attorney.
  10. How much does it cost to set up an LLC?
  • This varies by state and can range from $50 to $500.
  1. Can I transfer my trademark to my LLC?
  • Yes, trademarks are transferable assets.
  1. What happens if someone infringes on my trademark?
  • You can take legal action to stop the infringement and potentially receive damages.
  1. What happens if my business faces a lawsuit and I don’t have an LLC?
  • Without an LLC, your personal assets might be at risk in a lawsuit against your business.
  1. Can I have an LLC without a trademark?
  • Absolutely. Many businesses form an LLC without ever registering a trademark.
  1. Can I have a trademark without an LLC?
  • Yes. You can own a trademark as an individual or another business entity.
  1. Which is more important: trademark or LLC?
  • Both offer different protections. The importance depends on your business needs and risks.
  1. Do I need to renew my trademark?
  • Yes, trademarks require periodic renewals, typically every 10 years.
  1. Do I need to renew my LLC?
  • Some states require periodic reports or fees to maintain good standing.
  1. Can I lose my trademark rights?
  • Yes, if you don’t actively use it or defend it, you could lose your rights.
  1. What are the tax implications of forming an LLC?
  • LLCs offer flexibility in taxation, but specifics vary based on state and income.
  1. What happens if I don’t enforce my trademark rights?
  • Failure to enforce can weaken your rights and potentially result in loss of the trademark.
  1. Can I form an LLC for a short-term project?
  • Yes, but consider the costs and benefits for short-term versus long-term ventures.
  1. If I expand my business, do I need a new trademark or LLC?
  • Not necessarily, but you might want to consider additional registrations or structures based on your growth.
  1. Can I have multiple trademarks under one LLC?
  • Yes, an LLC can own multiple trademarks.
  1. Is it harder to get a trademark or form an LLC?
  • Generally, getting a trademark can be more complex due to the examination process and potential opposition.
  1. Do all countries recognize U.S. trademarks?
  • No, trademark rights are territorial. You’d need to register in other countries for protection there.
  1. Do I need an attorney for trademark registration?
  • It’s not required, but often recommended due to the complexities of trademark law.
  1. Can I change my LLC name to match my trademark?
  • Yes, but you’d need to follow state-specific procedures for changing an LLC name.
  1. What is the difference between a trademark and a copyright?
  • Trademarks protect brand names and logos, while copyrights protect original works of authorship like books or music.
  1. Can my LLC have the same name as another business’s trademark?
  • It’s risky. If consumers are confused, you could face legal challenges.
  1. How do I check if a trademark is available?
  • You can search the USPTO database for registered trademarks.
  1. How do I check if an LLC name is available?
  • This varies by state but often involves a name search through the state’s business registration department.
  1. Is a state-registered business name the same as a trademark?
  • No, state registrations don’t offer the same broad protections as a federal trademark.
  1. If I dissolve my LLC, what happens to my trademark?
  • Ownership can be transferred, or it remains with the last listed owner. Dissolving an LLC doesn’t directly impact trademark ownership.
  1. How do I prove ownership of my trademark?
  • A federal registration certificate from the USPTO serves as evidence.
  1. Can an LLC ownership be anonymous?
  • Some states allow anonymity, but specifics vary.
  1. How can I lose my LLC status?
  • Non-compliance with state requirements, like not filing annual reports or paying fees, can result in loss of good standing.
  1. Can a single business have both an LLC and a corporation status?
  • No, but a business can change its structure or create separate entities under different structures.
  1. Is a domain name registration the same as a trademark?
  • No, but domain names can be trademarked if they meet certain criteria.
  1. Should I get a domain name matching my trademark or LLC name?
  • It’s recommended for brand consistency and to prevent others from capitalizing on your brand name.

Remember, these answers provide general information and may not apply to specific situations. Consulting with legal professionals on trademark and LLC matters is always advised.

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